As early as 2006, Sun Jiansheng came to Dubai from Wenzhou to start a business. He opened a Wenzhou supermarket in Dubai's Deira Trade City, which is the origin of Wen Chao's roots in the UAE. In 2010, in order to expand the scale of the supermarket, Sun Jiansheng's Wenchao Dragon City flagship store opened in Dubai International City. The flagship store covers an area of ​​500 square meters, becoming one of the largest Chinese supermarkets in Dubai at that time. Abundant commodities, high-quality services, and affordable pricing quickly gained market recognition.

The diet in Dubai is mainly grilled and fried, and the variety of vegetables is limited. Unaccustomed eating is the biggest problem faced by many Chinese after coming to Dubai. The Wenzhou supermarket in Sun Jian Province mainly serves the Chinese. The Chinese come to the supermarket to buy daily necessities, and vegetables are an indispensable item. However, Dubai's vegetables and fruits basically rely on imports, either expensive or not fresh enough. One day, when Sun Jiansheng was arranging the vegetable area in the supermarket, one by one Chinese cabbage that had traveled across the ocean entered his field of vision, spanning more than 7,000 kilometers and lasting 15 days. It was perfectly preserved under the action of preservatives. From the perspective of the province, it has long lost its value as cabbage. An idea suddenly appeared in his mind, why not grow vegetables on the spot? However, there is only an endless desert in Dubai, there is not a few rains throughout the year, and the temperature is 40 to 50 degrees Celsius for half a year. Any natural conditions are not suitable for vegetable cultivation.

So, he began to read various materials, books, and make transoceanic phone calls to inquire about vegetable planting techniques. In 2012, Sun Jiansheng decided to spend more than 10 million yuan to build a vegetable farm in the desert, which many people thought was a fantasy at the time.

He chose the site for the farm in the Nazwa Desert, about 50 kilometers southwest of downtown Dubai. Sun Jiansheng still remembers that difficult decision: "I was standing here alone, with nothing but a desert in front of me. None. The fresh Chinese taste is the nostalgia of our Chinese people. No matter how difficult this road is, I decided to do it, and I will do my best.”

Dubai's Nazwa Desert, located at 25 degrees north latitude, is full of yellow sand and vast expanses. Irrigation water is the primary condition for planting vegetables. Sun Jianxing wanted to use non-polluting water sources deep in the ground to irrigate plants. Therefore, he docked with the local government in Dubai one after another, and moved them with sincerity and courage. The approval allowed him to drill 6 deep wells with a depth of more than 100 meters and extract groundwater for irrigation. After extracting pollution-free water from 100 meters below the desert, Sun Jiansheng learned the Israeli drip irrigation technology for irrigation, and repeatedly tested and tasted the minerals and trace elements that are beneficial to crop growth in the water.

In addition to determination and investment, building a farm in the desert requires hard-working spirit and perseverance. The farm is 50 kilometers away from the city center. In the early stage of infrastructure construction, from laying irrigation pipes, wind and sand enclosures, erecting transformers for power supply, and building water-cooled air-conditioning greenhouses, Sun Jiansheng drove nearly 100 kilometers every day under the scorching sun, running around. Travel between the farm and downtown Dubai.

In order to realize the organic cultivation of vegetables, Sun Jian Province mixed organic fertilizer with cow dung and camel dung from the farm hundreds of kilometers away, and chose to use the most primitive ecological fertilizer to supplement the nutrients of the soil and crops, in order to ensure a green and ecological environment. At the same time, following the principle of "drawing from nature and giving back to nature", even weeding is done by employees squatting in the vegetable field and cleaning up with knives. He also invited experienced farmers from Wenzhou to teach foreign employees hands-on.

In the stage of seedling selection, he adopted a strict screening mechanism to measure the nutrients rich in crops scientifically and efficiently. During the growth process, he did not use a drop of pesticides and any pharmaceutical ingredients that would destroy the native organisms of crops. He always pursued With a goal of "eating the food here, it tastes like my mother's fried".

The farm grows loofah, amaranth, chives, rape and other vegetables commonly found on Chinese tables. The barren sandy land has turned into lush green farmland. When watching baskets of fresh vegetables realize the qualitative transformation process from farm to table, Sun Jiansheng said, "A green farm is no longer as simple as a farm. It is full of Chinese people's pursuit of a healthy life and their longing for their hometown."